Seasons & Stones fruit festival

Seasons and Stones is a San Diego based summer festival celebrating peak-season stone fruits through a mix of food, music, and community. The challenge was increasing ticket sales and awareness while keeping the event exciting enough to become a yearly tradition. With a broad audience ranging from families to young adults, the campaign needed to balance culinary inspiration with beachy, family-friendly fun, all while converting high web traffic into sales and return attendance.

Audience insights showed that people connected most with the festival’s vibrant, feel-good energy. The creative direction leaned into that with organic fruit illustrations, bright color palette, and playful typography that captured the carefree essence of summer. My solution included a full brand identity system, website, and digital campaign with banner ads, social media posts, newsletters, and blogs. All designed to build excitement, drive engagement, and turn the festival into a must-visit seasonal tradition.