Gcu sebc

The GCU Sports and Entertainment Business Club helps students gain hands-on experience and connections within the sports and entertainment industry. When I joined, the club struggled with consistent member engagement and lacked variety across its social media visuals. The challenge was refreshing the brand to excite members, promote the 10-year anniversary, and maintain energy across multiple overlapping events, meetings, and panels.

To reconnect with students, I focused on bringing more life and storytelling into the content. The creative direction blended GCU’s professional tone with a youthful, sports-driven energy through fun, fast-paced recap videos, mini-mic interviews, and bold event graphics. I designed new social templates, photo content, and a 10-year anniversary logo, along with stickers, business cards, and consistent visual branding that built excitement, boosted attendance, and strengthened the club’s community presence.