Athletic Archives

Athletic Archives is an LA-based vintage sportswear brand bringing nostalgic sports culture to life through a mix of throwback apparel, collectibles, and a new mobile truck experience. The challenge was developing an updated identity that stayed true to their vintage roots while pushing the brand forward in a fresh, relevant way. Their audience values authenticity, community, and the stories behind every piece, so the design needed to feel nostalgic without feeling predictable.

To bring this vision to life, I created a refined brand guide featuring an updated logo and a full truck wrap that blends vintage sports elements with a cleaner, modern style. Supporting pieces like clothing tags, shopping bags, lanyards, and trading-card packs completed the identity, helping Athletic Archives honor the past while showing up with a bold new presence on the streets of LA.